Side Quest Media

Automotive content built for attention. Engineered for impact.

Car builds, flips, and high-reach automotive storytelling across TikTok, YouTube, and Instagram.

View Media Kit

Trusted by automotive audiences across the UK & beyond

Audience

The numbers behind the audience.

A high-intent automotive audience measured across every platform. Figures shown are indicative placeholders pending the latest analytics export.

Total audience

1.2M+

across all platforms

Monthly impressions

28M+

rolling 30-day avg

Avg. engagement rate

7.4%

vs 2.1% industry avg

Audience growth

+18%

month over month

Platform breakdown

share of audience
  • TikTok720K
    8.4% engagement
  • YouTube310K
    6.1% engagement
  • Instagram185K
    7.2% engagement

Audience geography

by region
  • United Kingdom62%
  • United States21%
  • Europe12%
  • Other5%

UK-primary audience with strong secondary reach in the US and Europe — ideal for brands selling into right-hand-drive and EU-spec markets.

Content

Proof the format works.

A rolling archive of high-performing automotive content — builds, flips, and stories engineered to hold attention.

TikTok

4.2Mviews

£500 Car Flip Challenge

Buying, fixing and flipping the cheapest runner in the UK.

4.2M views 9.1% engagement
YouTube

1.8Mviews

Abandoned Barn Find Revival

First wash and recovery of a classic left for 15 years.

1.8M views 7.6% engagement
YouTube

2.3Mviews

Engine Swap in 48 Hours

Full drivetrain swap against the clock — no shortcuts.

2.3M views 6.9% engagement
TikTok

3.1Mviews

Budget Drift Build, Part 1

Turning a £900 shell into a track-ready drift car.

3.1M views 8.8% engagement
Instagram

5.6Mviews

First Start in 20 Years

The moment a forgotten V8 fires back into life.

5.6M views 10.2% engagement
YouTube

1.4Mviews

£1k vs £10k Build-Off

Two budgets, one deadline — which build wins on track?

1.4M views 7.1% engagement

Sponsorship Engine

High-impact automotive integrations built for performance brands.

Structured, repeatable sponsorship formats — built into content the audience already wants to watch.

Vehicle integrations

Your product fitted, tested and featured on an active build vehicle across an entire content arc.

Product placements

Natural, in-workflow placement inside high-retention build and flip content.

Full build sponsorships

Title sponsorship of a complete build series — naming rights, recurring features, dedicated episodes.

Giveaway campaigns

Audience-activation campaigns engineered for follows, entries and first-party data capture.

Long-term partnerships

Quarterly or annual ambassador agreements with guaranteed content volume and exclusivity.

Not sure which format fits?

Send your goals and budget — we’ll recommend the highest-ROI structure for your brand.

Example deliverables

TikTok integration

30–60s native feature

YouTube feature segment

2–4 min in-episode

Instagram reel series

3-part campaign arc

Dedicated build episode

full episode, your brand

Performance preview

indicative · trailing 90-day delivery

Est. impressions per campaign

1.5M–4M

based on trailing 90-day delivery

Expected engagement range

6–9%

across integrated formats

Typical content reach multiplier

2.4×

organic redistribution vs baseline

Case Studies

Campaigns that delivered.

Representative campaign outcomes. Brand names available on request under NDA.

Automotive tool brand

Full build integration
Impressions
3.2M
Engagement
8.7%
Link clicks
41K

A 6-episode build series with the brand’s tools used on camera throughout. The dedicated workshop-setup episode became the channel’s most-saved video of the quarter.

Aftermarket parts company

Product placement series
Impressions
2.1M
Engagement
7.9%
Code redemptions
1.8K

Suspension and styling components integrated across a budget drift build. A trackable discount code drove measurable direct response from a UK-first audience.

Automotive event organiser

Giveaway campaign
Impressions
1.6M
Entries
22K
Follower lift
+34K

A ticket giveaway tied to a car reveal at the event itself. Entry mechanics required a follow and tag, compounding reach across all three platforms.

Media Kit

Side Quest Media — Media Kit 2026

Full audience data, content formats, sponsorship packages and rates — everything your team needs to evaluate a partnership.

Download Media Kit

PDF · updated June 2026

Contact

Start a sponsorship conversation.

Tell us about your brand, budget and goals — we’ll respond with availability, recommended formats and indicative pricing.

  • Typical response time: 24–48 hours

    Every qualified request gets a personal reply with availability.

  • Qualified partnerships only

    We work with a limited number of brands per quarter to protect audience trust and campaign performance.

  • Prefer email?

    partnerships@sidequestmedia.co.uk

Sponsorship enquiry

Typical response time: 24–48 hours

Demo site·This is a dummy page — all stats, brands, and case studies are placeholder data.